Emily Ratajkowski, the multi-talented author and model, is making headlines again as she steps into the role of brand ambassador for the renowned Italian lingerie brand Intimissimi. Announced on social media, Ratajkowski’s new partnership not only marks a significant career milestone but also embodies a celebration of femininity and empowerment in the world of fashion. At 33, Ratajkowski’s influence in the industry continues to grow, resonating with audiences that value body positivity and self-expression.
In an official statement, Ratajkowski expressed her enthusiasm about representing Intimissimi, noting how the brand’s vision aligns with her own views on women’s empowerment: “Intimissimi celebrates women and femininity in such an inspiring way.” Her assertion emphasizes the importance she places on the emotional and psychological impact that beautifully crafted lingerie can have on women’s confidence. This viewpoint is critical as it goes beyond aesthetics; it highlights how fashion can serve as a transformative tool in enhancing self-image.
Ratajkowski showcased her role through a striking photoshoot, sharing sultry images that featured her in several exquisitely designed pieces from the Intimissimi collection. Her choice to flaunt a head-to-toe black outfit, which included a Couture de Nuit Lace Kimono and coordinating lingerie, created a powerful visual narrative. The imagery not only emphasizes her personal style but also embodies the essence of the brand’s aesthetic—elegant yet bold. This effective promotion sets the stage for Ratajkowski to establish her unique identity within the lingerie world while respecting its established legacy.
Previously, pop icon Jennifer Lopez held the esteemed title of global ambassador for Intimissimi. Ratajkowski’s decision to nod to her predecessor with a Halloween costume inspired by Lopez’s memorable 2000 Grammys dress illustrates the interconnectedness of fashion and celebrity culture. Acknowledging such influential figures adds a layer of depth to her role, showcasing not just continuity but a conscious effort to build upon the foundation laid by those who came before her.
Ratajkowski joins an impressive roster of ambassadors including supermodel Heidi Klum and her family, indicating Intimissimi’s commitment to diversity and inclusivity. Matteo Veronesi, the brand leader, articulated the choice to partner with Ratajkowski, highlighting her charisma and modern energy as reflective of Intimissimi’s mission. This collaboration exemplifies the shift towards representing empowered and multifaceted women in fashion, moving away from outdated stereotypes to embrace authenticity and individuality.
Emily Ratajkowski’s new role as the ambassador for Intimissimi signifies not just a personal achievement but a fortification of the brand’s commitment to celebrate femininity. Through her unique approach to fashion, Ratajkowski embodies the essence of empowerment that Intimissimi aims to convey, making her presence a perfect fit to encourage women in their quest for self-love and confidence. As the brand continues to evolve, Ratajkowski’s influence is poised to leave an indelible mark, reaffirming the power of beautiful lingerie in fulfilling a woman’s need to feel confident and empowered.